Affluent consumers’ expect seamless cross-channel experiences, always-on convenience, luxury as investment, and genuine commitment to sustainability, inclusivity and social responsibility.
Millennials (Gen Y) and Gen Z have started to assert their position as critical growth levers for the luxury sector and this generational shift will only accelerate in the coming years. With a vested interest in giving back and being among the most vocal and socially active consumers, younger generations also value authenticity and integrity from brands. Sustainability, in particular, cannot be an afterthought; it must be honest, transparent and backed by action.
To survive grow, luxury brands mow must understand how to relate to and win over these younger generations. It’s not just a question of pivoting at speed in an ever-evolving market but also a capacity to shift their business mindset.
To survive grow, luxury brands mow must understand how to relate to and win over these younger generations. It’s not just a question of pivoting at speed in an ever-evolving market but also a capacity to shift their business mindset.
The simple days of luxury goods - heritage, quality, expensive, logos, marble, gold and glitter - are in the past.
For the full article https://luxe.digital/business/digital-luxury-trends/luxury-future-trends/
And :
https://www.glossy.co/fashion/why-luxury-brands-are-targeting-gen-z-with-streetwear-icons/