For years now it has been written and talked about that the fashion industry needs to re-think its business model and become an innovative active player in the protection of resources, the climate and saving the world... From supply chain and sourcing all the way to resell...
New approaches are finally becoming more an more visible !
As Millennials and Generation Z consumers are driving 85% of global luxury sales growth, their expectation for luxury brands to be aligned with their values becomes increasingly important. Their expectation for luxury brands to be aligned with their values becomes increasingly important. The younger affluent generations are indeed more conscious of the environmental and social impact of their purchase decisions and are more likely to buy from a brand that resonates with their own personal values. High-end brands that want to retain their status in the luxury market need to evolve to keep up with this growing trend towards ethical and sustainable luxury. (Lux Digital)
The classic American brand Coach has just gone so far as to launch a new sub-brand Coachtopia, that is entirely made from scraps, recycled materials, saving on the 38% of CO2 emissions usually caused by the production of raw materials and saving materials from hitting the landfill.
All Photos courtesy of Coach