For the past few years the concepts of Quiet Luxury and Stealth Wealth have been written about more and more frequently. During these changing and challenging times caused by environmental and economic factors, luxury companies are having to take a close look at their evolving customer base and how to reach and cater to them in the future. It is becoming more an more obvious that they will have to choose a difficult, double brand approach - one of very discreet high-end and value and the other of flash, logos and aspirational, I can afford to be part of it. Or simple to go for the one.
Most recently, Gwyneth Paltrow, during her ski-accident session in court excelled in the stealth wealth fashion and Shiv Roy in Succession
has made it into a mega fashion trend. Loro Piana is being dubbed the "Uniqlo of the rich".