TRENDSCOUTING and SAFARI
Aware of the latest and newest of lifestyle experiences and consumer expectations
Trend Scouting Trips and Services
Benefit from a fully organized immersion into a city’s locations, offering insights and cultural knowledge through personal contacts and standout local partners.
The trips provide a quick scan of innovative and unique concepts, designs & consumer journeys, as well as tailored experiences and personal introductions that support clients in their strategic business development decisions and business growth opportunities.
We are continuously monitoring trend news in diverse outlets, scoping underlying currents and nascent consumer needs that are already being addressed successfully in other markets, and focus on innovation and creative new thinking in the hospitality and retail industries. In Europe past projects in Paris, Marseille, London, Barcelona, Geneva, Zurich, Vienna …