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Trend Scouting Safari in Paris

Trend Scouting Safari in Paris

Challenge.

Provide quick overview of newest retail and hospitality trends in Paris.


Project.

Planned, organised and managed intensive trend scouting trip for client that was keen to gain a rapid understanding of the newest lifestyle trends in the sector in the city.  Saw innovative retail concepts and unique, trendy new restaurants and hotels.  Went to the Grand Opening Party of a new Evok Group hotel.  


Outcome.

The compact overview of diverse lifestyle trends, especially of accessible green rooftops, helped the client in their selection process of the architectual project for their new department store development in Vienna.

CLIENT

Signa

LOCATION

Vienna HQ | Austria

WWW

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