Sterling Silver for 21st Century Lifestyles
Resurrecting a heritage sterling silver tableware company, its renowned archives, and its unparalleled craftsmanship and making the brand viable for business in the 21st Century. The company, recently saved from bankruptcy by a private investor, had originally been called Alexander Sturm 1883 and its archives boasted designs from such luminaries as Josef Hoffmann, Otto Prutscher, Oswald Haerdtl, and Koloman Moser.
Completed complete luxury DNA rebranding project within 9 months: look and feel, brand name, logo, corporate communications and specified its product range by selecting from its historical archives of 12,000 products. Initiated new products with young designers and spearheaded the partnership with the Wien Products Group to participate at international design fairs such as Maison & Objet in Paris. Selected and worked closely with architect Michael Embacher to instill the brand’s new DNA into the design of flagship boutique in Vienna, ensuring that the client is immersed into the full brand experience while shopping.
The company and brand was given a new identity and visual world, that would allow it to survive and position itself within the 21st century lifestyle of its potential clients.