Challenge.

AKG had developed a high-end headphone that needed to be packaged, marketed and sold via new distribution channels.

Project.

Developed strategic European launch plan for AKG’s internal team, including accessories and packaging for the K3003, the most upmarket (over € 1,000) consumer in-ear headphones that the brand had every launched. Negotiated exclusive launch period with the Concept Store: Colette in Paris.

Presented product at launch events at specialist media events in both London and Vienna.

Outcome.

The exclusivity phase at Colette achieved a high sales and the anticpated viral PR world wide.